Alphaleo helps enterprises in Australia, India, and beyond modernise their marketing stacks by combining Salesforce and HCL Unica capabilities into an integrated, CRMfirst Martech foundation. Salesforce Marketing Cloud and Marketing Cloud on Core power realtime, omnichannel engagement tightly aligned with Salesforce CRM, while HCL Unica provides industrial strength campaign management for complex, data heavy environments.
Whether your priority is always on digital journeys, governed high volume campaigns, or tighter alignment between marketing, sales, and service, Alphaleo designs architectures, processes, and operating models that allow all three platforms to work together not in silos. The result is a marketing engine that can segment precisely, execute at scale, and continuously learn from performance.
Let’s Discover Advisory Offerings.
- Omnichannel journey design across email, SMS, mobile, and digital
- Realtime audience segmentation, scoring, and activation using CRM and Data Cloud
- Lead nurturing, account based engagement, and lifecycle programmes
- Journey orchestration aligned with sales and service processes
- Campaign analytics, experimentation, and optimisation
- Advanced segmentation and audience management across large datasets
- Multiwave, multioffer campaigns with complex eligibility and control groups
- Offer management, budget allocation, and spend optimisation
- Attribution, performance tracking, and regulatory reporting at scale
- Integration between Salesforce CRM, Data Cloud, HCL Unica, CDPs, and data warehouses
- Data quality, consent management, and privacy frameworks
- Standardised taxonomy for audiences, offers, and journeys
- Shared performance dashboards for marketing, sales, and leadership teams
- Begin with objectives, journeys, and data readiness then map Salesforce and Unica capabilities to the roadmap, rather than forcing a single tool to fit every use case.
- Design how Marketing Cloud, Marketing Cloud on Core, and HCL Unica coexist what each platform owns, how data flows, and how teams operate across them.
- Implement campaigns and journeys in short cycles, measure outcomes, and continuously refine targeting, content, and channel mix.
- Define roles, processes, and guardrails so marketing, sales, and analytics teams can collaborate effectively and scale without losing control.
- Govern & Scale Establish enterprise-grade governance and reuse models
- Higher engagement through context aware, personalised journeys across channels
- Improved marketing ROI through precise targeting and spend optimisation
- Faster campaign and journey launch cycles with reusable assets and automation
- Tighter alignment between marketing, sales, and service around a shared view of the customer
- Scalable, governed operations that can support new regions, brands, and products without reengineering the stack
- Dual expertise across Salesforce Marketing Cloud / Marketing Cloud on Core and HCL Unica
- Salesforce partner presence in Australia and India with globalready delivery models
- Deep CRM and datafirst mindset ensuring marketing is tightly connected to revenue and service outcomes
- End to end services from strategy and architecture to implementation, optimisation, and managed operations
- Proven ability to integrate Martech with CRM, data platforms, and digital channels to deliver measurable, sustained business value
Our Industries
Government & Public Sector
Transforming public services with secure, citizen-centric digital solutions.
Telecommunications
Driving connectivity, innovation, and customer engagement.
Retail
Reimagining retail with seamless, customer-first digital experiences
Manufacturing
Accelerating production excellence through smart, data-driven operations.
Travel & Hospitality
Delivering modern, personalized experiences for travelers and guests.
Financial Services
Accelerating digital transformation with compliance-ready, scalable solutions.
Our Partners
Our Strategic Partnerships
The Alphaleo Lens
Trusted by Industry Leaders
Real words from brands that rely on our expertise