Case Study
Delivering Customer 360 & Real-Time Insights for a Global Retail Leader
Overview
A global retail brand operating 200+ stores and multiple digital sales channels was struggling with fragmented customer data. Alphaleo built a unified analytics foundation that empowered the brand to deliver hyper-personalized experiences and optimize supply chain performance.
The Challenge
The retailer’s rapid expansion had created complex data fragmentation:
- Customer behavior varied across stores, regions, and online channels
- Data was siloed within CRM, POS, loyalty systems, and e-commerce platforms
- No unified customer profile existed to support personalization
- Decision-making for campaigns, offers, and inventory planning was slow and inconsistent
The absence of a single customer view limited revenue growth and increased operational risk.
The Solution
Alphaleo designed and implemented a high-performance Advanced Analytics Platform with centralized governance and scalable data processing.
Our solution included:
- Integrating 9 major data sources into a unified analytics layer
- Creating a real-time insights engine for inventory, pricing, offers, and marketing
- Building a Customer 360 model enriched with purchase history, wallet share, and behavioral patterns
- Delivering dashboards and intelligence for store teams, merchandising, and marketing
This created a solid data foundation for next-level decisioning across retail operations.
Value Delivered
The retailer unlocked powerful insights and operational improvements:
- A true Customer 360 view that enabled hyper-personalization at scale
- Enhanced loyalty management through targeted campaigns and engagement
- Optimized supply chain analytics for inventory, replenishment, and demand forecasting
- Improved marketing ROI through relevant offers and real-time customer signals
- Stronger enterprise governance and reduced operational risk
With a unified data strategy, the retailer gained the intelligence needed to drive growth, improve customer experience, and maintain competitive advantage.
