In an era where marketing leaders are under constant pressure to justify spend, improve targeting accuracy, and deliver consistent customer experiences, enterprises need a powerful and proven campaign management platform. HCL Unica enables organizations to plan, execute, measure, and optimize marketing campaigns with precision, scale, and control.
Alphaleo helps enterprises implement and modernize HCL Unica as a core marketing automation and campaign management platform designed to support complex, high-volume, data-intensive marketing environments. With deep expertise across Martech ecosystems, Alphaleo enables organizations to leverage Unica to drive targeted engagement, optimize marketing investments, and deliver measurable business outcomes across channels.
Whether you are consolidating fragmented campaign tools, improving campaign governance, or enabling data-driven decision-making, Alphaleo ensures HCL Unica becomes a strategic engine for marketing performance.
- Unica Campaign installation and configuration
- Migration from legacy or fragmented campaign platforms
- Architecture design for scalability and performance
- Environment setup (Dev, Test, UAT, Production)
- Audience segmentation and targeting
- Multi-wave and multi-offer campaign execution
- Offer and treatment management
- Budget allocation and spend optimization
- Campaign performance tracking and attribution
- Customer data platform (CDP) and data warehouse integration
- CRM and sales system integration
- Digital channel activation platforms
- Data quality, governance, and compliance frameworks
- Application support and upgrades
- Campaign tuning and performance optimization
- User enablement and training
- Governance and operational best practices
We evaluate your marketing objectives, campaign maturity, data readiness, and technology landscape to define a clear roadmap aligned to business goals.
We design scalable Unica architectures that support complex campaign logic, large datasets, and enterprise governance requirements.
Our teams configure Unica modules, integrate data sources, and enable advanced campaign workflows with accuracy and control.
We launch campaigns, enable marketing teams, and continuously optimize targeting, offers, and spend using performance insights.
- Improved campaign targeting accuracy through advanced segmentation
- Higher marketing ROI with optimized spend and offer management
- Reduced campaign execution time through automation and reuse
- Greater visibility into performance with measurable outcomes and attribution
- Enterprise-grade governance for complex marketing operations
- Scalable marketing operations supporting growth across regions and brands
- Deep Martech & Campaign Management Expertise
- Strong enterprise delivery capabilities across Australia & India
- Experience in complex, data-heavy marketing environments
- Vendor-agnostic advisory mindset focused on business outcomes
- End-to-end services, from strategy to managed operations
- Proven ability to integrate HCL Unica with broader Martech ecosystems, including CRM, data platforms, and digital channels
Our Industries
Government & Public Sector
Transforming public services with secure, citizen-centric digital solutions.
Telecommunications
Driving connectivity, innovation, and customer engagement.
Retail
Reimagining retail with seamless, customer-first digital experiences
Manufacturing
Accelerating production excellence through smart, data-driven operations.
Travel & Hospitality
Delivering modern, personalized experiences for travelers and guests.
Financial Services
Accelerating digital transformation with compliance-ready, scalable solutions.
Our Partners
Alphaleo collaborates with industry-leading technology providers to deliver best-in-class results. Our partnerships enable seamless integration, enhanced automation, and maximum value for clients. Key partners include Salesforce, DocuSign, HubSpot, Zoho, HCL Software, Commercetools, BigCommerce, Databricks, JFrog, MuleSoft, Celigo, SnapLogic, and Blackthorn, powering our solutions with proven expertise and reliability.
Our Strategic Partnerships
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Our stories, strategies, and innovation from our experts
Trusted by Industry Leaders
Real words from brands that rely on our expertise