Overview
Alphaleo helps enterprises in Australia, India, and beyond modernise their marketing stacks by combining Salesforce and HCL Unica capabilities into an integrated, CRMfirst Martech foundation. Salesforce Marketing Cloud and Marketing Cloud on Core power realtime, omnichannel engagement tightly aligned with Salesforce CRM, while HCL Unica provides industrial strength campaign management for complex, data heavy environments.
Whether your priority is always on digital journeys, governed high volume campaigns, or tighter alignment between marketing, sales, and service, Alphaleo designs architectures, processes, and operating models that allow all three platforms to work together not in silos. The result is a marketing engine that can segment precisely, execute at scale, and continuously learn from performance.
Our Offerings
Our Combined Martech Offerings
Salesforce Marketing Cloud & Marketing Cloud on Core
- Omnichannel journey design across email, SMS, mobile, and digital
- Real-time audience segmentation, scoring, and activation using CRM and Data Cloud
- Lead nurturing, account based engagement, and lifecycle programmes
- Journey orchestration aligned with sales and service processes
- Campaign analytics, experimentation, and optimisation
HCL Unica Campaign Management
- Advanced segmentation and audience management across large datasets
- Multiwave, multioffer campaigns with complex eligibility and control groups
- Offer management, budget allocation, and spend optimisation
- Attribution, performance tracking, and regulatory reporting at scale
Data, Integration & Governance
- Integration between Salesforce CRM, Data Cloud, HCL Unica, CDPs, and data warehouses
- Data quality, consent management, and privacy frameworks
- Standardised taxonomy for audiences, offers, and journeys
- Shared performance dashboards for marketing, sales, and leadership teams
How Alphaleo Delivers Martech
Business Impact
- Higher engagement through context aware, personalised journeys across channels
- Improved marketing ROI through precise targeting and spend optimisation
- Faster campaign and journey launch cycles with reusable assets and automation
- Tighter alignment between marketing, sales, and service around a shared view of the customer
- Scalable, governed operations that can support new regions, brands, and products without reengineering the stack
Why Alphaleo
- Dual expertise across Salesforce Marketing Cloud / Marketing Cloud on Core and HCL Unica
- Salesforce partner presence in Australia and India with globalready delivery models
- Deep CRM and datafirst mindset ensuring marketing is tightly connected to revenue and service outcomes
- End to end services from strategy and architecture to implementation, optimisation, and managed operations
- Proven ability to integrate Martech with CRM, data platforms, and digital channels to deliver measurable, sustained business value
Industry-Focused Solutions for a Digital-First World.
Enabling industries to leading the future of business.
Stronger Together, Delivering Greater Value.
Partnering with technology visionaries to unlock enterprise potential.
Enterprise Technology Transformation CRM , ERP & Ecosystem Apps
Data-Analytics , AI Dev Ops
Digital Commerce & Hyper Automation
Where Strategy Meets Execution and Results Follow.
Real outcomes from our technology innovations that transformed our clients' worlds.
Trusted by Industry Leaders
Real words from brands that rely on our expertise